SINGAPORE - Whatever you want, whenever you want it - as long as it's legal.
This is the promise that the W Singapore-Sentosa Cove hotel made to guests.
Officially opened in Sept 2012, the hotel, owned by City Developments Ltd
(CDL), operates under the Starwood Hotels & Resorts Group's W brand, which is
the trendy, stylish sister to others in the Starwood portfolio, such as St
Regis, Sheraton and Westin (set to open in Marina Bay in July 2014).
"The W is always in major cities," said Rosmalia Hardman, director of sales
and marketing, pointing to upcoming W hotels in Asian hot spots such as Bangkok
and Shanghai. "Singapore is a choice destination. It's definitely a city that
has the kind of target audience we are aiming at - the trendy and fashionable,
those who appreciate design and style. That's what the W is about." The hotel
is the hospitality component of the integrated Quayside Isle which CDL won the
right to develop in a $255 million bid in a public tender back in 2006.
According to Ms Hardman, the W expects to see a mix of both business and
leisure travellers when it's fully up and running.
W Hotel, a hotel chain that brands itself on fashion, music, and iconic design
opened its doors on Sept 16. The opening of W Singapore–Sentosa Cove marks the
W brand’s 43rd hotel worldwide, and the seventh W Hotel in Asia Pacific.
"On a weekday, we would predominantly be a business hotel. We would be
targeting business clientele here for meetings, conferences. On weekends, we
get into a different mix - leisure (travellers), Singaporeans who enjoy taking
time out from the city," said Ms Rosmalia Hardman, director of sales and
marketing for W Hotel.
Offering 240 rooms, its room categories range from Wonderful ($388) to
Spectacular to Fabulous (seen here), while suites are dubbed Marvelous ($796),
WOW and finally - the equivalent of a presidential suite - Extreme WOW
Here's a bathroom in the Fabulous room. All bathrooms are stocked with Bliss
The design of W Singapore has been inspired by modern interpretations of
Sentosa’s lush, tropical landscape. Featured here are hanging pods at the
Woobar make for a cool chill-out spot.
The hotel's interior design is a modern take on the flora and fauna found in
its island surroundings, with WATG having been appointed the architect for the
hotel and the Rockwell Group, the interior designers. Patterns evoking
Singapore’s national flower, the Vanda Miss Joaquim Orchid, can be found
throughout W Singapore and serving as inspiration for guestrooms.
Throughout the Marvelous Suite, signature electrified, nature-inspired decor
add to the enchanting ambiance.
All guest rooms and suites at W Singapore feature the signature W Bed, Munchie
Box stocked with exclusive amenities, 40” LED HD TV, state-of-the-art surround
sound system, high-speed Wi-Fi, and MP3 player plug-and-play device.
Enjoy extra privacy in the Marvelous Suite where a bedroom and one an a half
bathrooms unite with a separate living room.