Singapore Airlines on Nov 1, 2011 launched "Scoot", a long-haul budget carrier
that will fly to Australia and China with longer-term ambitions to reach
Europe. The airline will charge up to 40 per cent less than regular carriers,
and will begin flying from mid-2012 with a fleet of four Boeing B777-200
aircraft.
Scoot's chief executive Campbell Wilson (centre) celebrates at the unveiling of
the new low-cost carrier in Singapore on November 1, 2011. Singapore Airlines
on November 1, launched a budget carrier that will fly on medium and long-haul
routes, including to Australia and China.
Scoot's logo was conceptualised by local advertising agencies Sparkfury and
Tangoshark and conveys "warmth, energy, and informality", the airline said.
Space for a tagline still remains, which will be selected with public
involvement in the coming months.
“We chose the name ‘Scoot’ for many reasons, not least because it’s different.
Rather than the tried and tired “airlines” this, “airways” that or “air” yawn,
it’s short, sharp and snappy. It stands out. It’s geographically independent,
and can be a verb or a noun. Besides difference, it conveys spontaneity,
movement, informality and a touch of quirkiness – all attributes we intend this
company to be known for,” said Scoot CEO Campbell Wilson.
Scoot chief executive Campbell Wilson (background) unveils the new low-cost
carrier in Singapore on November 1, 2011. Scoot, which will operate from Changi
Airport Terminal 2, will offer two cabins. Specific seats, cabin features and
offerings are currently being evaluated.
Scoot’s website and Facebook page are now live at www.flyscoot.com and
www.facebook.com/flyscoot. Visitors can register for updates to keep abreast of
news and recruitment plans, give their input to the new venture
Scoot's chief executive Campbell Wilson (second right) unveils the new low-cost
carrier in Singapore on November 1, 2011. Passengers who fly Scoot will be able
to customise their travel in aspects of meals, preferred seats and baggage
options.
Scoot's chief executive Campbell Wilson unveiled the new low-cost carrier in
Singapore on November 1, 2011. Singapore Airlines on November 1, launched a
budget carrier that will fly on medium and long-haul routes, including to
Australia and China.
"The aircraft livery, with its waves and colour, gives a sense of motion,
happiness, lightheartedness and youth," the carrier said in a news release.
