LOCAL songbird Stefanie Sun will play a key role in Singapore’s efforts to tap the Chinese visitor market, with her appointment as the new tourism ambassador for Greater China on Tuesday.
Over the next two years, Ms Sun will make special appearances at Singapore Tourism Board (STB) events in China and headline a series of marketing campaigns and television commercials.
In her tenure, the 32-year-old said she will highlight three distinctive itineraries – Singapore as a business-friendly city; a destination offering unique nature and cultural experiences; as well as a lifestyle city for family and friends.
“As a Singaporean artiste who has gained a strong foothold in the Chinese market, Stefanie is the best candidate to represent us as she is able to effectively reach out to our target audiences,” Mr Edward Koh, STB’s Regional Director for Greater China, said during the launch event in Beijing.
China has consistently been one of the top five visitor-generating markets for Singapore since 2004. In STB’s recent July 2010 report card, arrivals from PR China registered a 62.8 per cent increase compared to the same period last year.
Starting with singer Ah Du in 2004, STB has appointed a tourism ambassador for China every two years. Pop icon JJ Lin took over in 2006, followed by singer-songwriter Tanya Chua in 2008.
STB’s new destination brand “YourSingapore” was introduced to the China market in March this year.
Media reports in China have highlighted the new brand as an energetic and fresh proposition, providing travellers with a brand new perspective on visiting Singapore, emphasising the city’s unique selling points and acknowledging today’s modern media environment where travellers want personalised itineraries and self-discovery.
Local singer to headline a series of marketing campaigns and TV commercials over the next two years.
LOCAL songbird Stefanie Sun will play a key role in Singapore’s efforts to tap the Chinese visitor market, with her appointment as the new tourism ambassador for Greater China on Tuesday.
Over the next two years, Ms Sun will make special appearances at Singapore Tourism Board (STB) events in China and headline a series of marketing campaigns and television commercials.
In her tenure, the 32-year-old said she will highlight three distinctive itineraries – Singapore as a business-friendly city; a destination offering unique nature and cultural experiences; as well as a lifestyle city for family and friends.
“As a Singaporean artiste who has gained a strong foothold in the Chinese market, Stefanie is the best candidate to represent us as she is able to effectively reach out to our target audiences,” Mr Edward Koh, STB’s Regional Director for Greater China, said during the launch event in Beijing.
China has consistently been one of the top five visitor-generating markets for Singapore since 2004. In STB’s recent July 2010 report card, arrivals from PR China registered a 62.8 per cent increase compared to the same period last year.
Starting with singer Ah Du in 2004, STB has appointed a tourism ambassador for China every two years. Pop icon JJ Lin took over in 2006, followed by singer-songwriter Tanya Chua in 2008.
STB’s new destination brand “YourSingapore” was introduced to the China market in March this year.
Media reports in China have highlighted the new brand as an energetic and fresh proposition, providing travellers with a brand new perspective on visiting Singapore, emphasising the city’s unique selling points and acknowledging today’s modern media environment where travellers want personalised itineraries and self-discovery.
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